Back to top
High-fidelity render of the Chop Chop device, with a blue glow
Isometric phone mockup of the Uniride app's Scheduled Rides interfaceIsometric phone mockup of the Uniride app's GPS interface

Chop Chop

A product that can assist college students in preparing different kinds and amounts of food they want to eat.

Team

Group

Duration

12 weeks

Skills Utilized

UX Research
Physical Prototyping

Our problem.

We chose to pursue the topic of food knowledge and attitudes because after meeting as a group and discussing different options, we thought that this topic was relevant for college students and one that would provide a solution that could occupy a large solution space.

Our solution.

We developed a mid-high fidelity prototype for a product that helps students prepare ingredients for meals they want to cook, cutting down preparation time and ultimately the time they would otherwise have to forgo from other tasks.

Being able to user test and evaluate the design, we found that users appreciated the intuitiveness of the product and the role it played in simplifying their cooking process.

High-fidelity render of the Chop Chop device

Following the Double Diamond Model.

We used the Double Diamond Model — a framework consisting of divergent ideation and convergent decision for problem and solution definition — as the foundation of the project's structure.

Diagram of the Double Diamond Model, which was the project development scheme for carrying out the Chop Chop project

Exploring the problem space.

We explored various potential problem spaces and the solutions which already existed and attempted to tackle them. From this set, we decided on the single one to explore further.

We ultimately identified our problem space to be nutrition, particularly how students who are tight on budget or too busy can oftentimes forgo basic nutritional needs for the other pressing concerns in their day-to-day lives. We were curious to explore how students currently tackle this problem and tap into the widespread impact a solution could potentially have.

We set out to answer the following question:

How might we enable students to have a more convenient experience integrating healthy food options into their busy lives?

Interviewing and Insights.

We began pursuing the project by conducting 6 contextual interviews with students who fit our user group and each had unique attitudes and habits when it came to consuming/preparing food.

Using an affinity diagram, we strove to find out more about the people we interviewed through finding key insights to inform a user persona that would provide the basis for our design decisions going forward. We did this using Miro.

Raw collection of activity notes
Raw collection of activity notes
Raw collection of activity notes
Raw collection of activity notes
Classification of the activity notes based on subject matter
Classifying notes based on category
A mapping of the clusters and themes found across the activity notes after they were classified
Finding themes and grouping clusters

The Insights we discovered.

After composing and analyzing our affinity diagram, we consolidated 5 primary insights from what we learned about our interviewees.

1.

Time Constraints

Time constraints are considered at almost every step of the food preparation process, including during recipe selection, grocery shopping, and actual food preparation.

2.

Financial Constraints

Financial constraints limit grocery options, as some ingredients were too expensive and influenced some users to buy money-saving ingredients like “family-sized” products.

3.

Food Waste Concerns

Food waste was a primary concern for almost all interviewees, both for financial and environmentally ethical reasons. Measures to prevent food waste were common.

4.

Nutrition Conscientiousness

Nutritional considerations are highly valued and play an active role in dietary habits, but financial and time constraints often limit the ability to fully achieve desired nutritional goals.

5.

Maintaining Joy

Despite the fact that cooking is a necessary task, it seems that individuals still want to have fun with the cooking process.

Our persona: Keja.

From our interviews and insights, we created a persona to encompass the problem space  we identified. Meet Keja.

22 years old

Senior at Cornell University

New York City

Standard Appliances used: Stove, Microwave, Oven, Toaster

Special Appliances used: Rice Cooker, Steamer

When Keja first started living off campus, she found herself struggling to maintain healthy eating habits and often skipped meals because she didn’t have time to make herself food throughout the day and couldn’t afford meals at on-campus eateries. She decided to meet with a nutritionist who tremendously helped her by introducing her to cheap, simple, and delicious meals to make, which she packs for lunch.

Keja values doing well academically, but also aims to manage her time well and maintain her personal care, through methods such as healthy eating habits. She used to find herself prioritizing her academics and other obligations above her health and personal care, but is now actively working on finding a good balance to maintain her well-being.

Keja, the user persona of Chop Chop

Keja's goals:

End goal

Minimize time spent cooking and preparing foods while eating a nutritious and balanced diet within her budget

Life goal

Graduate from university with decent grades so that she can have a successful career after graduation and live a healthy and happy life

Experience goal

Feel in control of her time and feel confident about her diet being relatively healthy

Digging even deeper: discovering the "Why" factors.

Activity notes with annotations from further investigation of the reasons for why their content was brought up by interviewees

We wanted to take a closer look at a smaller amount of more profound insights and investigate the deeper reasonings behind the ones we identified. Some of the questions we asked were:

  • Why do students feel like their time is constrained?
  • What kinds of factors affect students’ food prepping plans?
  • Why do students meal prep or not meal prep?
  • Why do students choose the stores they shop at?

We discovered that while students meal prep to save time later in the week, that time is not necessarily conserved when having to make all the food they need. We also discovered that student desire for quality is sometimes incongruent with the decisions they actually make. For example, while nearly all our interviewees indicated that they prefer fresh food, there was a variety of reported shopping behaviors such as looking for frozen or bulk products that contradicted this preference.

Consolidating the Requirements.

Digging deeper in the Insights meant that we also had to revisit the requirements of our product. Realizing most of our requirements dealt with a specific kind of solution, we revised them to broaden our solution space.

1.

User-friendly / Time-efficient

The product should not take users much effort to learn and should not take much time to use

2.

Portable

The product should be portable and not take up a lot of physical space

3.

Cost-efficient

The product should be affordable and available to students on a budget

4.

Accessible

The product should be accessible to people of varying abilities

Settling on a solution.

We started the solution brainstorming phase by investigating the existing solution space, looking for digital and non-digital products that tackled similar problems to our own and brainstorming by collectively sketching potential solutions.

See my idea contributions below.

Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Brainstorming idea and sketch for Chop Chop
Focused sketch of an idea for Chop Chop, depicting a device for automating food chopping
Sketches from the ideation phase that followed the solution direction

Enter Chop Chop.

Our requirements indicated that we should ideate a solution that can effectively save the user’s time in preparing or finding food to eat.

Additionally, the product we chose to focus on could also indirectly fulfill our cost-efficiency requirement, it could eliminate the need to pay extra for fresh pre-cut items at the supermarket.

Last, automating a physical- and time-intensive task could ensure that users of various abilities are able to use it.

Therefore, in the spirit of saving time by doing your expediting your food prepping, we came up with Chop Chop.

Scenarios & Storyboards.

We thought of 3 sets of tasks and subtasks our persona, Keja, desired to complete with the help of Chop Chop. These tasks and subtasks provided the structure for our 3 Scenarios, which were translated into Storyboards.

1. User prepares Chop Chop to cut the produce

Storyboard for how a user prepares the Chop Chop device for cutting produce

2. Chop Chop cuts the produce (Author: HW)

Storyboard for how Chop Chop prepares the produce

3. User retrieves cut produce

Storyboard for how a user retrieves the produce once it is done being prepared by the Chop Chop device

Prototypes.

Low fidelity: Modeling form and function.

The first prototype was all about settling on the form and scale of the design. I modeled it mostly with cardboard to provide rigidity, and used modular paper elements to simulate the digital interface interactions.

See the video below for a happy path walkthrough of the user interaction!

The front of a low-fidelity prototype for the Chop Chop device
Front of product, as seen by user
A cutting board with paper cutouts of the different user interface combinations for inputs possible in the Chop Chop device
All the different button and UI status possibilities, represented by duplicate paper cutouts

Transitioning to higher fidelity.

After developing individual low-fidelity prototypes, each group member had users test theirs to discover the positives and negatives with their takes on the design. The overall categories for improvement were:

  • Better signify potential features/interactions through UI and animations
  • Better display system status, such as not showing cutting options when nothing is in its slot

Mid-High fidelity: Complementing physicality with interactivity.

After receiving feedback from users on the low-fidelity prototype, we implemented these changes while constructing the more refined prototype.

We developed the form to mid fidelity, improving its materiality, and developed an digital interface in Figma with higher-fidelity aesthetic, layout, and interactions.

The front of a mid-high-fidelity prototype for the Chop Chop device
Front of product, as seen by user
Front and side of the mid-high-fidelity Chop Chop prototype, featuring hatch clasps and positioning of an iPad as a stand-in digital interface
Front and side of product, featuring hatch clasps and positioning of an iPad as a stand-in digital interface

Evaluations.

After developing our prototype, we conducted 4 usability tests to assess the user experience of our product.

Testimonials.

Testimonial on the user experience of Chop Chop
Testimonial on the user experience of Chop Chop
Testimonial on the user experience of Chop Chop
Testimonial on the user experience of Chop Chop

Improving the design.

After receiving feedback from users and taking their suggestions into consideration, we compiled a Before and After video with some of the implemented improvements.

Reflection.

Lessons Learned

The Human Centered Design process is incredibly fulfilling!

From brainstorming, to user research, to ideating designs, to prototyping, and then to evaluating, I learned how every part of the HCD process fits into each other, as well as how iteration and feedback become involved (if not vital) in many of these steps.

Restraining intervention gives way to creativity and deeper insights

Following the design insights — rather than letting my intuition sway decisions — can lead to innovative solutions. My group and I did not foresee that we would come up with the product we did; however, it ended up being one that was not only novel, but also addressed the problems raised by the user research we conducted.

Next Steps

Continue implementing the Double Diamond Model down the road

One of the key takeaways for me was how patience with defining the problem and solution spaces not only helps you target meaningful issues, but also ideate the most creative solutions. It was interesting for me to see how this design approach molded our process and final product.

Flesh out the practical concerns

Given the limitations we had in terms of resources like materials and budget, we could not hone a true high-fidelity prototype, and exploring this more would be an intriguing exercise to see where our solution could go.